The term “Blog” in
today’s society would be one of the most popular words on the Internet.
So what is a Blog?
Blogging is an online
public journal that has been written for other to read as a source of
communication. Blogs are a great marketing tool as it’s an easy way for a
company or business to get their ideas across to the public. For example, a
blog exists on the Internet until you decide to delete it if you were to send
out a newsletter or brochure they are shortly worn and torn and thrown in the bin.
Blogs can also be updated at anytime.
So how is this
relevant to Public Relations? Well in Public Relations Blogging is a form of
social media, which is a great form of communication for information sharing
for companies who would rather not pitch to the media but to simply communicate
important messages to their customers through social networking.
Social media is
growing each day and blogging is the fastest way of communication in the public
relations industry. So I believe that blogging is a vital tool for any business that wants to succeed. They need to join
the social media craze and make sure that they associate with having a blog on
their website.
My tips for a successful blog:
- Be authentic
- Don't take public risks and be offensive
- Get inside the audiences mind
- update continuously to keep the audience interested
- Be creative!
Thanks Luke
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