Sunday, 18 March 2012

Homeless Hotspots!

How’s it going guys, I saw a pretty good and interesting news story online today the link is: http://au.news.yahoo.com/thewest/a/-/world/13152191/homeless-people-wifi-hotspots/ 


Basically they are having homeless people wearing wifi hotspots around there necks and then having people in the city who had I phones, I pads and stuff can donate to them to use there wireless internet.

In my opinion, the marketing idea of transforming homeless people into wifi hotspots is great. It gives the homeless people a chance to explain their stories as some of them have become homeless from natural disasters like hurricane Katrina. It is arising awareness of homeless people to the community.

To use this service you have to go up to the homeless person who is wearing the “wifi hotspot shirt” and talk to them. People are allowed to log on to the hotspots for a $2 donation so it’s forcing them to interact with someone that they would normally ignore.

Just like in every industry especially within communications, online media and social networking everything is modernizing and rapidly growing along with the new technologies.
Street newspapers have been turned into print media; chances are people are more likely to buy a hot spot wifi connection then to buy a newspaper.

This campaign will give some homeless people a job and even a hope in life or a second chance to try and get back on track to survive out on the streets. From what I understand all the proceeds paid for access go directly go directly to the person selling you the access. This is a form of income for them.  

But is this morally rite for us to just use homeless people for connectivity? After all it’s no different to be handed a flyer when you walk down the street!


It’s a new concept that no one has seen before! Tell me what you think about it?




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